Our Sustainability Promise
At Ascend, we believe in the harmony between nature and artistry. Our rugs are crafted in Christchurch, New Zealand, using two of New Zealand's most prized natural fibers: NZ crossbred wool and NZ merino wool. These remarkable fibers aren't just renowned for their exceptional quality and luxurious feel; they are also a testament to the stunning landscapes they come from.
Our choice of New Zealand wool is a conscious decision to minimize our environmental footprint and uphold the values that define us.
Sustainable benefits of NZ crossbred wool and NZ merino wool
Eco-Friendly
Farming
New Zealand is home to some of the most progressive and sustainable farming practices in the world. The lush pastures of Canterbury provide a serene backdrop where sheep graze freely, feeding on natural grass and breathing the purest of air. This environment helps to create a wool fiber that is soft, durable, and versatile.
Biodegradability
The wool fiber is fully biodegradable. This eco-friendly characteristic minimizes the environmental impact of discarded wool products, as they break down over time without contributing to long-lasting waste in landfills or oceans. This means that when the rug’s time with you comes to an end, it returns to the earth, leaving no lasting impact.
Renewability
Wool is a gift that keeps on giving. Unlike synthetic fibers, which rely on non-renewable petrochemicals, wool can be harvested year after year.
Sheep grow a new fleece every year, allowing for the continuous production of this remarkable fiber. This cyclic regeneration aligns perfectly with our vision of sustainability and responsible consumption.
Support Of Local Communities
We believe in nurturing both nature and local communities. By sourcing our wool locally, we support the livelihoods of farmers and families across Canterbury. Our commitment extends beyond crafting exquisite rugs; it's about fostering a network of sustainable growth and prosperity.
