Crafting the most luxurious New Zealand merino wool rugs since 2002.

What makes Ascend rugs exceptional?
Let us tell you.

NZ Merino Wool

The premium NZ merino wool, along with unique yarn systems create rugs that deliver unparalleled softness, innovative texture, color of startling intensity and aesthetics limited only by your imagination.

Bespoke Manufacturing

Using our in-house built tufting machines and a high level of hand-finishing, we are able to ensure the highest quality of every rug. Our tufting machines are able to produce various finishes, including cut, loop, cut & loop, or J tuft.

Customization

With our custom rug service, you can choose the size, shape and color of your rug. The possibilities are endless and each rug is made to order.

Find out how Ascend rugs are made in our factory in Canterbury, New Zealand.

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Another rug masterpiece in the making! 🥹 Can you guess the pattern on this rug? 🤔 Let us know in the comments. 👇 #RugLove #RugLife #HomeDecor #InteriorDesign #AreaRug #RugAddict #RugMaking
Beautiful NZ felted merino wool yarn just in. 🐑 Who's ready to dive into the world of bespoke rugs with us? 🙂🙌 #customrugs #merinowool #merinowoolrugs #LuxuryLiving #luxurylifestyle #luxuryhomes
Have you checked out our new online home yet? 🏠 As the pioneers in crafting luxurious New Zealand wool rugs, we wanted a digital space that reflects the beauty and sophistication of our products. The new website is designed to provide you with a us
Some of our GG colours, used for Georgie Boy and Georgie Girl rug styles. 😎 🔍 Did you know? For these styles, we use a specialty merino wool yarn produced right here in Christchurch, New Zealand, in which the core and wrapper colours are dyed sepa